We provide state-of-the-art technology and quality products we can stand behind.

About

Service first, since 1977.

We have provided sales and service for the products we represent in a territory that includes Iowa, Nebraska, North Dakota, South Dakota, and Minnesota.

Our Products

We take pride in meeting our customers’ needs.

Check out our products page for a list of some of the items we provide. If you do not see a product you are looking for please contact General Traffic Controls and a friendly sales rep would be happy to assist you with any questions you may have.
Featured Product

Swarco MyCity Vision

Are you seeking a solution to modify and revitalize your traffic flow?

MyCity Vision provides numerous solutions for you. This video management platform leverages various capabilities to revolutionize how cities manage not only traffic flow but also overall management! It’s capability to be able to convert data into insights, enables end users to optimize traffic flow, enhance public safety, and improve connectivity. Given the typical traffic patterns observed on regular days, holidays, and during events, it is crucial to manage the flow according to its requirements at any given moment.

Schedule

Upcoming Events

  • GTC Conference
    Spencer, IA
    January 6-7, 2026
  • Northland ATSSA
    Fargo, ND
    March 16-18, 2026
  • ITS Heartland
    TBD
    TBD in 2026
  • MOVITE
    Lincoln, NE
    September 30-October 2, 2026
  • MN Transportation Conference
    St. Paul, MN
    March 18-20, 2026
  • ITS Minnesota Tri-State Conference
    Sioux Falls, SD
    May 12-14, 2026
  • APWA - Iowa Chapter
    Des Moines, IA
    March 26-27, 2026
  • International IMSA
    Spokane, WA
    July 12-16, 2026
  • International ITE
    Virtual
    March 17-18, 2026
  • International ITS
    Detroit, MI
    June 9-12, 2026

Keep in touch with us!

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